Wednesday, November 25, 2009

WIld Scotsman Single Cask, Single Malt Family Launch


Wild Scotsman Whisky is known for it's top notch blended products, crafted with care by proprietor Jeffery Topping, in Linwood, Scotland.

Now, Wild Scotsman Whisky is going a step further, expanding it's line of premium spirits to include rare single cask, single malt scotches.

Initially consisting of Glen Grant single malt and Caol Ila single malt, an appropriate brand image was developed by A. Guy Studio to place these whisky's firmly on the top shelf.

To project the timeless quality this growing product line deserves, a central label, complete with a custom die, embossing and "metallized inks", was developed. An image, based on an ancient Scottish fighting weapon, the "targe shield" was used in the background of this label. The targe was used in conjunction with Scottish broadswords even after the Jacobite Rebellion. Therefore, the addition of a graphic, Celtic targe and cross completed the livery of this label perfectly.

A secondary strip label was developed by A. Guy Studio to carry legal copy, product information including the distillery name, as well as an original signature of the Wild Scotsman, Jeffery Topping. This arrangement not only provides an effective system for organizing needed information, but allows these elements to be handled with elegance.

The strip labels are also cost efficient. The product information in these labels can be printed separately, as needed, when further single cask, single malt products are to be launched. In this way, A. Guy Studio's good forward thinking creates a practical design, allowing flexibility of production.

This product line is now making it's way across the Atlantic! Look for these scotches soon, as they reflect unique Celtic artistry and heritage, inside the bottle and out.


No comments:

Post a Comment