The growing City of Manassas, Virginia, needed promotional material. The charge was demonstrate to large corporations that this is the place to locate their businesses. Crafting an image equal to this task, A. Guy Studio, L.L.C. developed a stylish brochure, highlighting the inherent strengths of the City of Manassas.
Manassas has many stellar qualities: easy access to east coast travel hubs, City owned utilities and water supply, an educated workforce, a "business friendly" atmosphere in City Hall, among others.
However, Manassas is small in physical size. Therefore, a key to this design project was to visually communicate the expansive nature of Manassas's business attributes. This promotional item did just that.
With an elegant black background, watermarked with the "Manassas M" logo graphic, this piece immediately projects quality, style and timelessness.
The deliberate use of panoramic photographs on each spread "expand a feeling of expansiveness," while visually highlighting Manassas's strengths.
Key elements, critical to providing information for each topic in this promotional item, are laid out with cleanliness and precision. This allows for ease of visual and verbal communication.
This successful promotional item is currently being used, locally and nationally, by the Department of Economic Development for the City of Manassas.
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