Friday, November 27, 2009

Promoting Pioneering Technologies


With alternative energy resources a priority, many companies have attempted to develop products that reduce our individual carbon footprint. Poulson Hybrid, of Stratford, Connecticut, is such an industry leader.

Poulson designs and produces such items as hybrid car adapter units, which turn every automobile into a gas saving electric vehicle, to solar hot water system for the home.

In developing this last item, Poulson hot water systems needed promotional items to communicate to their target audience: home contractors and builders. A. Guy Studio, L.L.C. was asked to design a brochure for this marketing effort, that communicated both efficacy and ease of installation.

Combining simple schematics, familiar to those in the building trade, with a bit of "green graphics," this brochure is now being used throughout the northeast with great success. A. Guy Studios is proud to contribute to such eco-friendly companies as Poulson Hybrids.

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