Saturday, January 3, 2009

New Wild Scotsman Whisky Branding Unveiled


Jeffery Topping, owner and blend master of Wild Scotsman Whisky, needed a new image for his brand. His top-quality Scotch whiskys were not getting the proper shelf attention to garner the price point they deserve.

So he hired me to redo his image and together, we developed something truly unique, arresting and effective.

The new bottling has been recently shipped to the U.S. and is on sale in various locations that can be found be visiting Jeffery's site: www.wildscotsman.com.

The package has bold new branding, with a red, serpentine "WS" background coming out of a black background. Some areas include a subtle Celtic knot-work background pattern. Gold accents and a thistle and shield crest make this a tribute to Scot history, but with an edge. This is a premium dram, yes, but not your grandpa's whisky, for sure.

A line of whiskeys based on this new branding is being developed, with different ages and blends as well as sizes. A mini bottle version is being developed as well.

If you are looking for the "real stuff," bottled by the House of MacDuff, supervised by Jeff, as well as the legendary whisky maker John MacDougall...here you go. The slogan, "History of a Nation in Just one Dram" says it all.

Digital printing services for this product were provided by Labels Unlimited, U.S.A. of Virginia Beach, Virginia. Tele: (757) 340 8893.


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