White Hall Vineyards, a top tier mid-Atlantic vineyard located on the eastern slope of the Blue Ridge Mountains, in White Hall Virginia, looked to re-brand their products. White Hall did not have a logotype that was prorietary, a look that was visually "ownable" on shelf.
So, I was referred to Toni Champ, the owner of White Hall, by the Virginia Wine Board Marketing Office to be a consultant. After a few meetings, we came up with a line of creative that hit the mark. The new branding uses the clean simple style that White Hall prefers while making a look that is unique to this particular winery.
Starting with their Cuvee Des Champs ("fruit of the fields" and a play on the owners name), the new branding features an elegant oval label, die cut from the fine, 100% cotton rag, textured stock, hot stamping and triple beveling. The ink lay introduction was double-thick, so in hand, this is as much of a delight as the product in the glass.
If you are west of Charlottesville, Virginia, stop by their lovely winery. Gracious people, lovely area, great wine...worth a visit, trust me.
(Try the syrah)
Image coming soon-
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